Our story

Born on the
grooming table

From the team behindGroomit

Pure Spaw comes from the founders of Groomit, and from everything they learned bringing professional grooming to pets at home.

It began with Groomit

Where it started

It began with Groomit

Groomit's founders set out to make professional grooming convenient, bringing trusted groomers to pets at home.

Along the way they saw a second gap. Pet parents and groomers had no simple place to find the products that truly work, so they started building one.

Every tail wag and happy purr starts with pure, gentle care.
The Pure Spaw promise
The best the industry has to offer

Pure Spaw today

The best the industry has to offer

Pure Spaw was created to bring together the products the grooming world already knows as the best: authorized brands, chosen by people who work with coats every day.

Gentle shampoos and finishing sprays for bath time at home, and the clippers, blades, shears and dryers professionals rely on.

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Our own line, shaped by the grooming table

What's next

Our own line, shaped by the grooming table

Now we're creating Pure Spaw's own products, drawing on everything we've seen across grooming, pet care and coat care.

The goal is simple: the best possible experience for pets, their people and the groomers who care for them.

  • Authorized brands onlyGenuine products, straight from the brands
  • The best of the bestHand-picked by grooming pros
  • Thoughtfully sourcedClean formulas we trust on our own pets
  • Real help from real peopleAsk us before you buy

For pet parents

Spa-day care at home

Gentle shampoos, paw balms and dental care for bath time at home.

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For groomers · PureSpaw Pro

Tools the pros rely on

Clippers, blades, shears, dryers and backbar gallons. Wholesale pricing for approved accounts.

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